Session 1: Branding Strategy
Write answers to the following questions:
1. Who is the intended market for the firm? Consider age, gender, income level, occupation, educational background and anything else you wish:
_________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________
2. What characteristics are these customers likely to value?
_________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________
3. What "values" are the firm attempting to symbolize in all of its marketing?
________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________
4. Based upon the above write a short one paragraph branding strategy for your client.
________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________