It's Strictly Business

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IT'S STRICTLY BUSINESS

PRODUCER: DALLAS TeleLearning

PRODUCTION COMPLETED: 1997

FIRST PBS RELEASE: Fall 1997

DISCIPLINE: Business

LESSONS/PROGRAMS: 26 half-hour programs

CAPTIONING: closed captioned

AVAILABLE RESOURCES:	Text
	Study Guide
	Faculty Manual
	Computerized Test Bank

GENERAL DESCRIPTION:

It's Strictly Business brings the world of business to life! It provides students with a general survey of business on a national and an international scale, identifies the roles and responsibilities of business in modern society, and focuses on selected disciplines and processes within the business community. Each video lesson addresses a specific business-related topic in four broad categories, i.e., business environment, management, marketing, and money. Real-life scenarios present documentary-type examples of how individual companies deal with issues such as globalization, diversity, technology, consumer attitudes, competitive pressures, and other business environment factors. What is the impact of business law on the production of a new musical composition? Why would a shoe repair shop owner chose to be a sole proprietor? Examine the pricing rationale for a new exotic sports car, the development of a promotional campaign for a fast food chain, and the management of risk in a major art museum.

It's Strictly Business is intended to be the first course a student takes in a business-centered degree program. It also may be part of other degree or career training programs that require a basic knowledge of business processes. Successful completion of the telecourse will enable students to understand how business works and impacts their daily lives, and provide the basis for them to make informed decisions in their educational and business pursuits. In addition, it prepares students to make day-to-day consumer decisions and to appreciate the significant roles that business plays in today's global society.

LESSON (PROGRAM) TITLES:

1. Introducing Business	14. Managing the Work Environment
2. Responding to Change	15. Handling Labor Relations
3. Defining Economic Systems	16. Marketing Products and Services
4. Accommodating Business Law	17. Defining Products and Services
5. Contending with Government Involvement	18. Managing Operations
6. Promoting Social Responsibility and Ethical Behavior	19. Pricing Products and Services
7. Competing in a Global Environment	20. Promoting Products and Services
8. Managing Business Information	21. Distributing Products and Services
9. Selecting a Form of Business Ownership	22. Understanding Money
10. Highlighting Small Business	23. Managing Short-Term Financing
11. Managing a Business	24. Managing Long-Term Financing
12. Establishing a Business Organization	25. Accounting for Management
13. Managing Human Resources	26. Managing Risk

Please send comments to: Joel Martin

The Community College of Baltimore County

800 S. Rolling Road

Baltimore, MD 21228

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