CGVC 246 Graphic Design for Communication
Fall 2009 CGVC 246 Course Syllabus
Week 13. Tuesday, November 24. 2009
Optional Open Studio
Homework
- Work on your campaigns; digital critiques next week!
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Week 12. Tuesday, November 17. 2009
Design Challenge!
- You will be designing a digisleeve for a music compilation (template on the server)
- There must be 5 songs, no more no less, on your compilation
- The songs must be real music; nothing made up!
- Your compilation must have a theme (i.e. - holidays, dance, etc.)
- You need to design both the front and the back of the sleeve
- You must include a track and band list in your design
- You have until 8PM to finish!
Homework
- Work on your campaigns
- Optional open studio next week
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Week 11. Tuesday, November 10. 2009
Project 05 - Campaign - Concept Critiques
Homework
- Digital critiques for your campaigns next week
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Week 10. Tuesday, November 03. 2009
Final critique for the Sheep and Wool Festival Art and For a Week Project
Project 05 - Campaign - Concept Discussion
Homework
- Concept critiques for your campaigns next week
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Week 09. Tuesday, October 27. 2009
Special visit by Westland Printers
Project 05 - Campaign
- Project is due on Tuesday, December 15th at the beginning of class
- All materials must be physical objects (prints, packages, etc.) for final submission
- You will need at least 5 pieces of marketing collateral for your final submission
- At least one piece of collateral must be a package (three-dimensional)
- You will be creating a campaign for a music release of your choosing
- The music release must exist; you cannot make it up
- Have your release selected by next week and bring it with you for a concepts critique
Homework
- Finish your Sheep and Wool Festival art and your For 1 Week design; final critique at the beginning of our next class!
- Remember that you need printouts for both projects!
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Week 08. Tuesday, October 20. 2009
Project 03 - Maryland Sheep and Wool Festival 2010 Catalog Cover Art Competition
- Comps critique
Project 04 - For 1 Week
- Comps critique
Conceptualizing a Campaign
- What is a campaign?
- What steps are taken to create a campaign or revise an existing campaign?
- Who works on a campaign and what does each team member contribute to the process?
- How is a campaign launched?
- What are some more successful and unsuccessful advertising campaigns in recent memory?
- Do all campaigns follow the same delivery methodology? Why or why not?
- Let's try a team conceptualization exercise...
Homework
- Continue work on the Sheep and Wool Festival art and your For 1 Week design
- Find an example of what you believe to be a successful campaign and be ready to share it with the group at the beginning of our next class meeting
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Week 07. Tuesday, October 13. 2009
Project 01 - President's Calendar
- 2 finalists announced!
Project 02 - Westland Printers Logo Redesign
- Update on visit: rescheduled to Tuesday, October 27th
Project 03 - Maryland Sheep and Wool Festival 2010 Catalog Cover Art Competition
- Comps critique
Project 04 - For 1 Week
- Comps critique
Homework
- Continue work on the Sheep and Wool Festival art and your For 1 Week design
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Week 06. Tuesday, October 06. 2009
Project 01 - President's Calendar
- Update on progess from Jodi
Project 02 - Westland Printers Logo Redesign
- Feedback and revision update
Project 03 - Maryland Sheep and Wool Festival 2010 Catalog Cover Art Competition
- Concepts critique
Project 04 - For 1 Week
- Concepts critique
Homework
- Continue work on the Sheep and Wool Festival art and your For 1 Week design
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Week 05. Tuesday, September 29. 2009
Project 01 - President's Calendar
- Submit your calendar's in PDF form for submission to Jodi
Project 02 - Westland Printers Logo Redesign
- Feedback and revision update
Project 03 - Maryland Sheep and Wool Festival 2010 Catalog Cover Art Competition
- Project is due on Tuesday, November 3rd at the beginning of class
- Final submission must be a printed image at the size your art uses
- Concepts critique next week
- This is an image-based project: taken directly from the rules, "Text regarding the Festival’s name, time and place should not be included in the art work. The cover designer incorporates this information. Artists may sign their work."
- A copy of the entry form and rules is on the server and on the web site
- You may choose if you wish to enter the official contest or not
- You can find examples of the 2009 winners on the Welcome page of the web site
Project 04 - For 1 Week
- "Close observation of a single subject, whether it is as tiny as Pasteur's microbes or as great as Einstein's universe, is the kind of work that happens less and less these days. Glued to computer and TV screens, we have forgotten how to look at the natural world, the original instructor on how to be curious about detail."
Jennifer New, pg. 20, Drawing From Life: The Journal as Art - Project is due on Tuesday, November 3rd at the beginning of class
- Final submission must be a physical piece in the format that your design uses
- You must also turn in all of your research data with the printed piece
- Select a friend, relative, or pet and somehow document his or her existence for 1 week (7 days)
- Take the data that you've gathered and turn it into a compelling design that reflects your subject
- Concepts critique next week
Homework
- Begin concepts for the Sheep and Wool Festival art and your For 1 Week timeline
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Week 04. Tuesday, September 22. 2009
Project 01 - President's Calendar
- Presentation critique with Jodi
- Begin revisions based on Jodi's critiques; final piece due Tuesday, October 6th
Project 02 - Westland Printers Logo Redesign
- Submit up to five concepts for client review
- Concepts will be posted to the web for client review and revision suggestions will be forwarded along after the client provides feedback
Homework
- Begin revisions to the President's Calendar based on Jodi's suggestions
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Week 03. Tuesday, September 15. 2009
Project 01 - President's Calendar
- Large group critique
- Revised beta concept delivery for Jodi's critique next Tuesday, September 22nd (2nd 100 point deadline)
Project 02 - Westland Printers Logo Redesign
- Large group critique
- Revised beta concept delivery for client review next Tuesday, September 22nd (2nd 100 point deadline)
Homework
- Revised beta concepts for both PR01 & PR02 are due at the beginning of class next week
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Week 02. Tuesday, September 08. 2009
Project 01 - President's Calendar
- Project 01 official introduction and Q & A with Jodi Ceglia, Director of Publications for CCBC
- Concept sketch small group critiques
- Revised alpha concept delivery next Tuesday, September 15th (1st 100 point deadline)
Project 02 - Westland Printers Logo Redesign
- Concept sketch small group critiques
- Revised alpha concept delivery next Tuesday, September 15th (1st 100 point deadline)
Homework
- Revised alpha concepts for both PR01 & PR02 are due at the beginning of class next week
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Week 01. Tuesday, September 01. 2009
Course Overview
- Attendance & participation expectations
- Lab policies & procedures
- Student Information Form
Project 01 - President's Calendar
- For this project, you will be competing against your fellow classmates for your design to be chosen as the 2010 CCBC President's Calendar. The calendar will be letterpress printed and distributed with the 2009 CCBC Annual Report. In short, this is a real job, for a real client, with named credit. Think incredibly valuable portfolio piece.
- One week from this evening on Tuesday, September 8th, Jodi Ceglia, CCBC's Director of Publications will be with us to officially introduce the project. Use the upcoming week to think and formulate questions for her. Then on September 22nd Jodi will return to critique your polished comprehensives.
- Initial concepts are due for the first 100 points at the beginning of class on Tuesday, September 15th
- Polished concept comprehensives for Jodi's visit are due for the second 100 points beginning of class on Tuesday, September 22nd
- The final delivery of files to Jodi happens at the end of class Tuesday, October 6th.
- Inspiration: Creative calendar concepts (via YouTube!)
Project 02 - Westland Printers Logo Redesign
- For this project, you will be competing against your fellow classmates to redesign the Westland Printers logo. They have recently merged with S & S Graphics and need their new logo to reflect both companies in a meaningful way. Again, this is a real job for a real client, and as an extra added bonus to the already invaluable portfolio piece that the winner will earn, there will be monetary prizes for first, second, and third place finishers.
- Initial concepts are due for the first 100 points at the beginning of class on Tuesday, September 15th
- Revised concepts are due for the second 100 points beginning of class on Tuesday, September 22nd
- The final delivery of files to Joe happens at the end of class Tuesday, October 6th.
- Inspiration: Obama logo design concept (via YouTube!)
Homework
- Purchase sketchbook & storage media
- Have questions for Jodi for Project 01 (Pres Cal) and sketch concepts for Project 02 (WP Logo) next week